Meta Quest 2
CAMPAIGN IDENTITY
CREATIVE DIRECTION
The holiday campaign for Meta Quest 2 positioned VR as the ultimate gift, offering recipients a gateway to experience extraordinary adventures. Whether it’s exploring outer space or riding a roller coaster, Meta Quest 2 promised to make the impossible possible, capturing the magic of dreaming big.
The Challenge
Make VR accessible and compelling by helping audiences understand its potential.
Making VR Accessible and Aspirational
The strategy centered on positioning Meta Quest 2 not just as a tech product, but as an experiential gift that unlocks new realms of possibility. To resonate with holiday shoppers, the campaign needed to emphasize VR’s broad appeal and accessibility, showing how Meta Quest 2 could bring joy to diverse audiences—from gamers to adventure-seekers. By framing the headset as a way to realize dreams and explore new worlds, we aimed to establish Meta Quest 2 as a top-of-mind holiday gift with a distinct, aspirational value.
The Idea
Celebrate the joy and wonder of realising wild dreams with Meta Quest 2.
Bringing VR Dreams to Life Across Media
The campaign focused on the delight of discovering VR’s potential, with visuals that illustrated big dreams—from space exploration to thrilling adventures—that users could experience with Meta Quest 2. The campaign’s media presence was expansive, reaching audiences nationwide through TV spots and high-impact out-of-home placements, including fully wrapped buses. By making VR feel accessible and exciting, the campaign positioned Meta Quest 2 as more than a device; it was the key to new worlds and experiences.
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Client: Meta|
Agency: Anomaly
Creative Direction: Dave Lawrie
Camille Yin
Design: Ben Gilpin, Benoit Ollive
A 3D OOH Experience at Piccadilly
A highlight of the campaign was the 3D OOH activation at London’s Piccadilly Circus, designed to immerse passersby in the Meta Quest 2 experience. Using cutting-edge 3D display technology, we created visually stunning scenes that seemed to leap off the screen, depicting thrilling VR experiences such as riding a roller coaster or exploring outer space. This unique visual spectacle amplified the campaign’s message of limitless potential and invited viewers to imagine the extraordinary adventures that Meta Quest 2 could unlock. The 3D OOH brought the product to life in one of London’s most iconic locations, generating buzz and drawing crowds during the bustling holiday season.
