Google Pixel x ITV
CREATIVE DIRECTION
VIDEO IDENTS
In partnership with ITV for the UEFA Euro 2024 tournament, Google Pixel celebrated the emotions and passion of football, showcasing the Pixel’s camera capabilities to capture every unforgettable moment. This collaboration positioned Google Pixel as a brand that both supports and understands the love for the beautiful game.
The Challenge
Position Google Pixel as a relatable, emotion-driven brand by connecting with football fans in a meaningful way during a major international tournament.
The idea
Highlight Google Pixel’s advanced camera features by capturing the full spectrum of emotions that football evokes.
Bringing Football’s Emotions to Life Through Idents
Throughout the tournament, a series of bespoke idents aired on ITV, each showcasing emotional highlights as captured through Google Pixel devices. These idents aligned Google with the intense highs and lows of football, demonstrating that Pixel’s camera technology could preserve every moment in stunning detail. The approach strengthened Google Pixel’s connection with fans, presenting it as a brand that captures the essence of the game beyond mere sponsorship.
Evoking the Beauty and Drama of Football
The idents utilized a cinematic style to reflect the intense emotions of the tournament. Each ident focused on powerful close-ups, candid shots, and iconic moments, emphasizing Google Pixel’s capability to capture details that evoke strong emotional responses. The visual approach blended seamlessly with the excitement of the tournament, creating a memorable viewing experience for fans.
