Google Pixel 7
ART DIRECTION
CAMPAIGN BRANDING
The unveiling of the Pixel 7A, 7, and 7 Pro centered around Pixel’s distinctive, timeless design, particularly highlighting its iconic camera bar and bold, vibrant colors. This campaign aimed to capture the essence of the Pixel series, inviting users to appreciate both its aesthetic and functionality.
The Challenge
Reinforce Pixel’s unique design identity while making it feel approachable and desirable to a wide audience.
The Idea
Showcase the Pixel 7 series as a product that’s both visually captivating and thoughtfully crafted, with features that make it a joy to use every day.
Bringing the Design to Life Through OOH
Our out-of-home (OOH) campaign focused on the phone’s cheerful and colorful design, bringing the Pixel’s vibrant palette to urban spaces. Each OOH ad highlighted the signature camera bar and carefully selected colors, presenting the phone as a device that blends function with beauty. The inviting, playful visuals encouraged audiences to connect with the Pixel 7 on a personal level, framing it as an iconic addition to the smartphone landscape.
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Client: Google
Agency: Anomaly
Creative Direction: Camille Yin, Adam Koppel
Design: Ben Gilpin
