IVL

Indorama Ventures (IVL) is a global leader in sustainable PET solutions. Through extensive acquisitions, IVL’s Fibers portfolio had grown complex, encompassing over 190 brands. To streamline this offering and enhance customer experience, IVL partnered with Accenture to develop a structured brand system, establishing seven platforms that communicate IVL’s capabilities while positioning the company for future growth.

BRAND STRATEGY
VISUAL IDENTITY
NAMING
BRAND ARCHITECTURE

The Challenge
Unify IVL’s diverse fiber brands under a clear structure to simplify navigation and enhance brand value.

Creating a Visual Identity System

Each platform’s visual identity was crafted to represent its benefits while aligning with “Deja.” We designed platform-specific icons: Stronga’s hexagons evoke tensile strength, while Lighta’s gravity symbols convey lightness. This cohesive, science-inspired iconography united the platforms visually, presenting a polished, scalable identity system for future growth.

The cohesive design reinforced IVL’s brand value and communicated each platform’s unique strengths through a clear, unified aesthetic.

Outcome

The new structure provided IVL with a cohesive, customer-friendly framework, enhancing product navigation and supporting IVL’s strategic objectives in an increasingly competitive market.

  • Clients: Indorama Ventures
    Agency: Accenture Song
    ECD: Camille Yin
    Strategist: Julian Earl
    Design: CJ Brown, Axel McHugh, Joel Brunn

Brand Portfolio

Simplifying a Complex Portfolio

IVL’s 190-product portfolio needed consolidation. We collaborated with IVL to develop seven distinct platforms: Sustainability, Strength & Durability, Lightweight, Sense & Experience, Macro Protection, Micro Protection, and Smart Fibers. Inspired by IVL’s sustainability brand “Deja,” each new platform name reflected unique benefits, creating a cohesive naming framework that improved customer navigation.

This structured approach provided IVL with a clear brand hierarchy, enabling stronger customer engagement and supporting expansion.

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