Novonesis

BRAND STRATEGY
VISUAL IDENTIY
NAMING

Novonesis was formed by the merger of biotech leaders Novozymes and Chr. Hansen, making it the largest merger in Danish history. This new company aims to lead the way in biosolutions, helping industries change the way we produce and consume.

My role

As Brand Transformation Director, I led the creative output from start to finish—covering brand equity research, strategy, naming, and visual identity. I also worked on shaping the company’s culture and corporate identity.

The Challenge
Unite two science-driven companies into a powerful brand capable of inspiring transformational change through biosolutions.

Transformative Biosolutions

To create a strong brand strategy, we conducted in-depth stakeholder interviews with both Novozymes and Chr. Hansen. This allowed us to understand their core values and ensure we maintained brand equity through the merger.

The Novonesis brand strategy centers on a transformative vision: nature has unmatched potential to address the world’s biggest challenges, with biosolutions acting as the link between science and global impact. Novonesis seeks to engage a wide range of industries, driving a shift in production and consumption worldwide. Achieving this vision requires new mindsets, language, and behaviors across sectors. By positioning itself as a catalyst for change, Novonesis promotes the belief that biosolutions can redefine sustainability.

Reflecting the Power of Collaboration

The Novonesis visual identity reflects the essence of biosolutions, drawing design inspiration from microbiology to balance scientific rigor with the organic beauty of collaboration. Each element in the brand identity is intentional, symbolizing the transformative work Novonesis stands for. At its heart are organic shapes, inspired by the cellular clusters in petri dishes, visually embodying the concept of merging forces—individual components uniting to create impactful solutions. These forms can be combined and layered, narrating a story of collaboration and growth that aligns with Novonesis's science-driven mission. This cellular inspiration reinforces the brand’s strength in collective effort, a core ethos of biosolutions.

Currated Nordic Landscape

The color palette takes inspiration from natural hues found in Nordic landscapes, grounding the brand in an earthy yet sophisticated feel. Tone-on-tone combinations reflect the idea of humans working with nature—much like biosolutions, where humans observe and learn from nature’s intricacies.

This palette, rooted in Nordic heritage and natural tones, communicates Novonesis’s commitment to sustainability while establishing an approachable and authentic visual language.

Flux and Motion

Hand-drawn gradients symbolize change and collaboration, with each gradient flowing organically to represent the constant evolution of biosolutions. These subtle transitions illustrate how even the smallest contributions can drive impactful, large-scale change. This gradient approach adds depth to the visuals, reinforcing the idea that Novonesis is part of an ongoing, transformative journey toward global impact.

Precision and Clarity

The typography complements the organic visuals with a precise, scientific feel. Clean and structured, it brings sharpness and clarity, anchoring the brand in an identity that reflects both scientific rigor and practical application. This balance reinforces Novonesis’s approach to biosolutions—connecting scientific innovation with real-world impact across industries.